01 / AUDIENCE
Audience growth
Identify who is most likely to care, what will resonate and what gets in the way. Turn segmentation, acquisition and retention insight into stronger demand and loyalty.
Audience / Revenue / Brand / Experience
Insight that moves audiences—and organizations.
Strategic marketing and growth advisory for cultural, entertainment and experience-driven organizations.
New York · Working across cultural and experience-driven organizations
The perspective
The better you understand why people care, the better your business decisions become.
There is no single “audience.” Every experience has its own motivations, barriers and value proposition. Jennifer connects that understanding with decisions about positioning, demand, pricing, investment and the customer journey.
What we work on
Where insight becomes action.
Focused advice for decisions that shape demand, customer relationships and long-term value.
02 / REVENUE
Demand & revenue
Make sharper choices about pricing, forecasting, inventory, media investment and revenue optimization for fixed-date, finite-inventory experiences.
03 / BRAND
Brand & experience
Clarify the promise and improve the journey from discovery to return visit. Build relevance without losing what makes an organization distinct.
Audience insight is the starting point. Commercial performance is part of the work.Discuss a challenge
Experience in practice
3,200+one-night-only live events marketed career-wide across multiple organizations.
A different kind of deadline.
From free programs and fundraising events to premium concerts and citywide festivals, each experience has a fixed date, finite inventory and a distinct audience proposition. That range brings practical judgment to demand, pricing, investment and growth.
The majority of these events were at Carnegie Hall. This is Jennifer’s career experience, not a consulting outcome.
How we work
Clarity, then momentum.
01 / Diagnose
Find the real question.
Understand the audience, economics, offer and constraints before prescribing a solution.
02 / Design
Make the choices.
Set priorities across positioning, pricing, channels, investment and customer experience.
03 / Direct
Put strategy to work.
Translate strategic decisions into integrated marketing campaigns, clear measures and practical plans. Evaluate marketing effectiveness and adjust as the evidence changes.
About Jennifer
Executive experience, applied with care.
Jennifer Hempel is a marketing and growth executive whose career spans audience development, revenue strategy, brand and live experience. Her experience includes more than two decades at Carnegie Hall, most recently as Director of Marketing, connecting audiences with music, visual arts, lectures, dance, festivals and special events.
As Principal and Marketing Strategy Advisor at Jennifer Hempel Consulting, established in March 2026, she brings that perspective to cultural, entertainment and experience-driven organizations. Her work connects audience insight with decisions about pricing, demand, forecasting, inventory, investment and customer experience.
AI-informed marketing, grounded in judgment.
Jennifer complements her executive experience with the Google AI Professional Certificate (2026) and ELVTR’s AI in Marketing certificate (2025), taught by Nicolas Darveau-Garneau, former Chief Evangelist at Google.
Her training spans research, planning, data analysis and communication, with marketing coursework in segmentation, campaign evaluation and customer lifetime value forecasting. It informs her approach to using AI thoughtfully in strategic marketing.
Committed to cultural organizations.
Jennifer serves as Board Member and Treasurer of American Friends of Tafelmusik (since November 2025), supporting the Canadian period-instrument ensemble and chamber choir known for historically informed performances.
She is also a Board Member of Minerva Projects (since September 2026), a nonprofit publisher supporting artists and writers across cultures, languages and creative fields, with public programs centered on feminist ideas, translation and cultural exchange.
Start a conversation
What could stronger audience strategy make possible?
If your organization is weighing a growth decision, a positioning challenge or a new audience opportunity, connect with Jennifer and share what you are trying to solve.
Let’s Chat — email Jennifer HempelStrategic advisory and consulting inquiries